I am a senior advisor who thinks out loud about how the complexity of human behaviour impacts scaling up businesses
—and I also play pickleball
Leadership Advisor specialized
in Scalability Cultural Development
“Making things happen as smoothly as possible —and taking good care of how yourself and your teams spend their TIME & ENERGIES— is the fastest route to successful impact.”
How I see things
I worked with people in the business management industry for 25 years. Mostly for PM and marketing. Their biggest struggle? Teams hate the uncertainty and extra efforts that comes with adapting to changes … and leaders suffer hard to mantain objectives alignment.
Inefficiencies eat many of your best hours each week when everyone’s job feels like running in a steeplechase with complex problems to solve at each obstacle. BUT this is only true while you don’t foresee how to save time.
As a top leader you need to practice an “Eyes on, hands off” managing approach. Giving your managers the effective tools and empowerment will give you quality time for your higher value work.
Middle-managers need to become champions of clarity in their own behaviour-change strategies, operations & communications. Being able to add nudges and simplicity principles in their systems also help.
My purpose is to help tech scaleups & transforming organisations save teams a lifetime and reduce costs
Together we evolve their own Organisational Culture and enhance their teams’ Scalability playbook
Save energies and time to do more of the good stuff and stop losing the money that drains with inefficiencies
And we do it with my Leadership Development Custom Plans and Strategic and Operational Efficiency tools —also with genAI
We help modern leaders think and do in a way that makes their culture scalable. Middle managers and key leaders become aware of the complexities of human behaviour and how to manage it. They learn to use strategic and operational tools that we customise for them and their real challenges.
Each plan is built around your company goals and leadership culture, as part of a broader Scalability Cultural Development journey, when needed.
Includes a diagnostic phase, personalized action plan and practical tools, and ongoing support.
Measured by visible improvements in leadership and collaboration. We tackle bottlenecks, alignment, feasible tactics and influence strategies that change how work really gets done.
Leadership Development Custom Plans delivered through workshops, 1:1 sessions and practical on‑the‑job activities where they make mental space to think strategically and practice my NW-SMART™ tools (often with GenAI support to move faster) so new ways of working can actually stick.
Leadership Development Custom Plans & Cultural Development for SMEs, Corporations and Scaleups
Scalability Leadership Development Plans and in-company advisor for Cultural Development
Scalability Cultural Development means using leadership as the lever to make your culture and way of working scale as fast as your product.
It’s not about inspirational workshops, but about working with your key leaders on real bottlenecks, decisions and conversations so they reduce friction, lead change in a sustainable way and turn invisible fires into a clearer, calmer way of working that your whole organisation can actually replicate.
When your company is growing fast and you need your best managers to stop and think. Think about what are the risks, what is blocking implementation of the strategic path, how to review habits and get rid of inertias that no longer add up, but subtract energies to the teams.
You need everyone rowing in the right direction and you need to align them now. Speed is only the right lever when your path is clear.
Meet my Scalability Custom Plans if your company is growing fast and you need new systems and a new organisational culture.
Communication with influence that prevents resistances
A hands-on strategic communication workshop for influencing decisions and getting buy-in of your ideas and proposals.
Addressed to professionals managing functional areas from SMEs, corporates, scale ups and startups.
Learn how to overcome resistances. Use the basic narrative structure you always wanted to have when preparing an important communication, such as an email to your head or client, a challenging meeeting, a presentation.
I made it simple with the Comm Strategic Spine™.
Prior to useing GenAI support, see how to transform your strategy in actions fast.
Read all about the strategic communication workshop for groups and the NEW WAYS OF WORKING methodology.
Because it matters for your bottom line
I don’t run leadership programs so people “feel more empowered” in the abstract.
I help you build a Scalability Cultural Development journey where managers change how they prioritise, decide and communicate, so your teams make fewer expensive mistakes, protect recurring revenue and increase the chances that your best opportunities actually turn into business
Why my approach
It’s about money
The hidden cost of the invisible fire
When work gets messy on the inside, your P&L feels it before anyone admits it. You lose money every time a team has to redo deliverables for a client, when an unhappy customer cancels a recurring service, or when a great opportunity is lost because a proposal went out late or not sharp enough.
My work is to help your key managers redesign how work actually happens, so you stop bleeding revenue in these invisible corners and start seeing leadership development as a way to protect and grow your business.
What this looks like in real life
Repeating work and client deliverables because expectations weren’t aligned the first time.
Losing steady recurring revenue after a poor experience that could have been prevented.
Missing out on x € because a proposal didn’t make the cut or never made it on time.
These are not just “people issues”
They are operational inefficiencies that a stronger, better‑supported layer of managers can actually fix
The invisible fire inside your organisation
On the surface, things look fine. Underneath, you see constant friction between teams, decisions that take too long, confusion about priorities and a level of exhaustion that nobody wants to put into words. People are still showing up, but they’re not showing up at their best. That’s the invisible fire I help you name and address
What your talent is really feeling
Senior people quietly considering leaving because “they’ve seen this chaos before”.
Teams stuck in circular conflicts and awkward silences in meetings.
Managers who go home with the sense that they’re always “a bit late to everything” and never fully on top of what matters.
These are not individual weaknesses; they’re cultural patterns that can be redesigned
When the way you work stops working
Your managers are smart and committed, but they’re caught between constant change from the top and the daily reality of their teams.
They spend most of their time firefighting, postponing hard conversations and trying to protect people from the next wave of change.
My work is to give them the structure, tools and support to move from survival mode to a calmer, more intentional way of leading
What you actually want to feel inside
Less noise, less reactivity, fewer misunderstandings and less time wasted in meetings that don’t decide anything.
More clarity, more honest conversations, more trust between areas and the sense that your organisation can adapt to change without living in permanent crisis mode.
That’s what I call organisational peace. And it’s the real outcome of the transformation journeys I design with my clients
What is happening
"It's not the usual training, this is something else". - Esther Fancelli, South West Europe Controller at PepsiCo
"It's not the usual training, this is something else". - Esther Fancelli, South West Europe Controller at PepsiCo
"The most important thing for me is that it gave me perspective". - Olga Shirokova, CEO of Arol.dev
"The most important thing for me is that it gave me perspective". - Olga Shirokova, CEO of Arol.dev
"How fast she captured the essence of a research center! She guides us with agility". - David Badia, former IBEC GM
"How fast she captured the essence of a research center! She guides us with agility". - David Badia, former IBEC GM
The systems your leadership is using are the organizational culture. Evolve them to scale up your company
Shall we speak?
I can show you a demo. Or tell you about the Business Case with PEPSICO and the EFFICIENT LEADERSHIP DEVELOPMENT PLAN.
We can schedule a 20’ discovery call.
I can come to your headquarters if you want your top managers to understand the real impact this program can have on your company’s results.
Meet my approach to Scalability Leadership Development if your company is growing fast and you need new systems and a new organisational culture. This is where Scalability Cultural Development becomes very concrete.
My hands‑on Leadership Development Custom Plans are addressed to people managers, middle managers, team leads and culture champions who are key for your cultural transformation.
Also don’t hesitate to get me a heads up if you might want to hire my creative thinking cohort workshops.
What is keeping your talent awake at night? Let’s talk options.
I write and speak about influence
for innovation
I am the author of the I🖤NW methodology ―When time doesn't fit, it's time for a New way of Working. Follow my posts in Linkedin
I am an author collaborator of TECHIE TRENDS MEDIA. Read my articles here
I am writing a weekly newsletter about interpersonal communication and influence since 2023. It is called NUDO. Subscribe and read here
Read me and reach me
Read me and reach me
Contact me
Shall we see if we are a good fit to work together, collaborate? Or if maybe you have a speaking or writing proposal for me. Please, get in touch.