The new ways of working your teams are looking for
Start with this Workshop
What would you have given yesterday to have had this help?
When you wrote that email that mattered so much to you.
Or when you were preparing that meeting where the team didn't quite clearly understand...
You knew what you wanted to achieve, but explaining it well wasn't as simple as it seemed.
Because of resistances. You didn't know it yet, but you were going to encounter many resistances - as you later found out.
This happened to you as it is happening to most of middle managers in your organisation
Middle managers are the stressed link in the transformation chain
They have all the potential, but not the practical tools to:
✗ Systematically reduce operational inefficiencies
✗ Anticipate and overcome teams’ resistance to change
✗ Communicate in an influential way
And top leads don't have time to give them the operational coaching they need.
WHAT THEY NEED A 2-hour hands-on workshop that gives managers a repeatable tool for strategic communication
Not generic storytelling.
Strategic messages design from your audience's point of view.
Not communication theory.
Practical work on their real cases with a tool they can apply right away.
Not superficial persuasion techniques.
Behavioral economics applied to interpersonal communication.
WHAT MAKES OF THIS WORKSHOP
A LOW-RISK EXPERIMENT
✓ Just 2 hours of your team's time
No weeks of commitment. One focused session of practical aplication.
✓ Affordable investment
Test I🖤NW methodology before committing to individual LD Custom programs.
✓ Immediate applicability
Participants leave with a structured narrative for their real cases.
✓ Replicable tool
They can use the Communications Strategic Spine™ forever, for every important communication.
✓ Group learning
Up to 20 managers learning together and sharing insights.
WHAT MANAGERS WILL LEARN
PART 1: Critical Thinking (20 min)
Understanding resistance
What communication resistances really are
Which ones we can address vs. which are systemic
Mapping specific resistances of their audience
PART 2: The Communication Strategic Spine™ Tool (10 min)
Structure for persuasive narratives
The 7 strategic questions that guide your thinking
How to incorporate nudges and triggers from behavioral economics
The difference between generic storytelling and strategic message design
The tool participants will master:
Who and why - Audience and objective clarity
Why it makes sense - From THE audience point of view
What needs to change - The specific behavior/belief gap
What resistances to expect - Anticipating objections and fears
How to overcome them - Designing the nudges and triggers
How to organize - Operational execution
What they will see - Showmanship and influence tactics
PART 3: Creative Thinking Applied with Communication Strategic Spine™ Tool (90 min)
Work on your real case
Each participant works on their specific communication challenge
Guided practice step by step
Explanation of WHY each strategic question matters
Feedback and refinement
What each participant takes away:
📋 Draft of their persuasive narrative structured with the Strategic Spine
🛠️ Replicable tool to use for all future important communications
💡 Clear methodology to anticipate resistances
🎯 Strategic thinking system to communicate with influence
They can use it immediately for:
Critical emails
Change announcements
Team meetings
Presentations to leadership
Project kickoffs
Difficult conversations
Drafting texts for landing pages, decks, memos, etc.
“The feedback we received has been very positive. The tool is very useful for structuring and thinking carefully about what we want to communicate. The dynamic was very good, we had space to debate and share ideas and put it into practice.
This training was very well received, they found it practical and useful. Huge success!”
WHY THIS IS YOUR CHANCE FOR NEW WAYS OF WORKING EXPERIMENT
Before investing in individual LDCPs... Test the I🖤NW methodology with a group workshop:
The smart approach:
Start with the Workshop → See the methodology in action
Identify your champion managers → Those who embrace it most
Invest in individual LDCPs → Deep work with high-potential contributors
Workshop (2h)
€1.800 for up to 20 people
Low commitment
Test the approach
Immediate tool
Perfect first step
Individual LDCP
€xxxx per person
6 weeks commitment
Deep transformation
Complete system
Next level investment
WHO IS THIS FOR?
Perfect for teams who:
✓ Are leading transformation and tech projects
✓ Need to generate buy-in for changes in behaviour
✓ Prepare important communications regularly
✓ Want to reduce friction in implementation
✓ Need practical tools, not theoretical training
Ideal participants:
Middle managers leading teams
Project managers driving change
Technical leads communicating with stakeholders
Department heads announcing initiatives
High-potential contributors stepping into leadership
THE I🖤NW METHODOLOGY
Based on:
Behavioral Economics & Applied Psychology
Understanding how humans really make decisions and change behavior
Strategic Communication Design
Message architecture from the audience's perspective
Change Management
Facilitating behaviour change in organizations
Practical Application
Every concept immediately applied to real cases
Ideal for a “Hands off, eyes on” Managing Approach
Collaborative, human-friendly and results-oriented operating systems
Designed by Montse Monllau
Leadership Advisor with 20+ years in marketing innovation and strategic communication.
Trained in Behavioral Economics & Psychology.
Creator of proven methodologies validated by corporations like PepsiCo and Mastercard.
WHAT MAKES THIS DIFFERENT
❌ NOT generic leadership training
✅ Practical tool for your specific communication challenges
❌ NOT theoretical content
✅ 100% hands-on work on real cases
❌ NOT one-size-fits-all
✅ Each participant works on their unique situation
❌ NOT just for today
✅ Tool they'll use for years
THE COMMUNICATION STRATEGIC SPINE™ IN ACTION
Real example from a workshop participant:
Before the workshop: "I need to get my team to adopt the new CRM system."
After applying the Comm Strategic Spine™ she has clarity about:
Audience, for example the specific sales team members who are resistant to changing their workflow
Why it matters to them
What needs to change
Expected resistances
How to overcome
How to organize
Showmanship, how to pass a relevant message
Result and KPIs
LOGISTICS
Format Options: In-Person
Your offices or neutral space
Requires: meeting room, projector, tables for individual work
Printed materials included
Interactive online tool
Digital materials shared
What's Included:
✓ Pre-workshop consultation to prepare your team for their challenges
✓ 2-hour facilitated session with Montse Monllau (never will come any other person in my name)
✓ Communication Strategic Spine™ template
✓ Guide to strategic questions
✓ Real examples and case studies
✓ Access to digital tool
✓ Post-workshop follow-up email with resources
Optional add-ons:
30-minute individual sessions with participants (2 weeks after)
Adapted version focused on women's leadership challenges
Combined program: Workshop + individual LDCPs for selected managers
INVESTMENT
Workshop Pricing (up to 20 participants):
Standard: €1,800 (VAT not incl)
Includes: Preparation + 2h session + materials + post-workshop resources
Early bird (book 90 days in advance): €1,700 (VAT not incl)
Volume discount:
Book 2 workshops → 10% discount
Book 3+ workshops → 15% discount
Compare to alternatives:
Traditional training
2-3 days
€xxx per person
Generic content
No lasting tool
Comm Strategic Spine™ Workshop
2 hours
€1800 for 20 people
Applied to real individual cases
Forever replicable tool
ROI: If just ONE communication per manager becomes more effective, the workshop pays for itself.
LOOKING FOR NEW WAYS OF WORKING, SO WHY START WITH THE WORKSHOP?
It's the perfect experiment because:
1. Low risk, high value
Just 2 hours and a modest investment to test the I🖤NW methodology
2. See it in action
Experience how the tools work before committing to deeper programs
3. Identify your champions
See which managers embrace the approach most enthusiastically
4. Build momentum
Create buzz about new ways of working before rolling out individual programs
5. Immediate ROI
Managers apply the tool to real communications the next day
NEXT STEPS
Three ways to move forward:
OPTION 1: Schedule a 15-minute exploratory call
Let's discuss your organization's specific challenges and see if the workshop fits.
OPTION 2: See a demo
I'll show you the Comm Strategic Spine™ tool and how it works in a 20-minute session.
OPTION 3: Try the LDCP Diagnostic tool to see the potential of I🖤NW methodology
Spend 10 minutes with our interactive bottlenecks identification tool:
👉 Interactive Tool Demo
BOOK YOUR WORKSHOP
Ready to run the experiment?
Step 1: Choose your preferred date (I recommend 6-8 weeks time)
Step 2: Confirm number of participants (up to 20)
Step 3: Brief consultation call to customize the session
Step 4: Workshop delivery
Step 5: Decide on next steps (individual LDCPs for champions?)
CONTACT Montse Monllau
FREQUENTLY ASKED QUESTIONS
How is this different from other communication training?
This isn't training: it's a practical tool application session. Participants work on their actual communication challenges, not role-play scenarios. They leave with a structured narrative they can use immediately.
What if my managers are in different locations?
This is an in-site workshop. We can have several workshops in several places. Or we can schedule it wherever you need and whenever you will have your people together. I can travel if you cover my expenses.
Can we customize the content for our industry or purpose?
Absolutely. The pre-workshop consultation ensures examples and case studies are relevant to your sector (tech, pharma, finance, retail, etc.).
What's the ideal group size?
12-18 is optimal for interaction, but we can accommodate up to 20. Even below 8 participants, the format still holds perfectly.
Do participants need any preparation?
Just one thing: bring a real communication challenge they're currently facing. Could be an upcoming meeting, email, presentation, or change announcement.
What if we want to do multiple workshops?
Perfect. Many organizations start with one pilot workshop, then roll out to multiple teams. Volume discounts apply.
How do we measure success?
Short-term: Participant feedback and immediate application to real cases.
Medium-term: Quality of communications in following weeks (reduced resistance, better buy-in).
Long-term: Reduction in project friction and improved deadline compliance.
What happens after the workshop?
You decide the next step:
Just the workshop (standalone value)
Follow-up sessions with individual participants
Individual LDCPs for champion managers who showed most potential
Additional workshops for other teams
This workshop is part of the I🖤NW methodologies
I🖤NW reads as I Love New Work
Because when time doesn't fit, it's time for a new way of working
This workshop is the entry point to a comprehensive approach to modern leadership development:
Level 1: Workshop (2h)
→ Team learns the Comms Strategic Spine™ tool
Level 2: LDCP Individual (6 weeks)
→ Champion managers get personalized development with measurable OKRs
Level 3: Organizational Transformation
→ New ways of working for less frictions, less time lost and more confort spread through the organization
You choose how far to go. Start small. Test. Scale what works.
VALIDATED BY LEADING ORGANIZATIONS
PepsiCo - Individual LDCP Results:
62% reduction in frictions (target: 20%)
95% deadline compliance (target: 80%)
Improved team wellbeing
Mastercard - Workshop Feedback:
"Very practical and useful. Huge success!"
Aligned with MIT Recommendations:
Read "Leadership Development Is Failing Us. Here's How to Fix It"
— MIT Sloan Management Review
I🖤NW methodology addresses all 6 MIT recommendations for effective leadership development.
READY TO START THE EXPERIMENT?
The question isn't whether your managers need better communication skills. The question is: Are you ready to give them a practical tool they can use forever?
Cost: A few thousand euros
Time: 2 hours
Risk: Minimal
Potential impact: Transformational
Let's talk for 15 minutes
No pressure. No hard sell.
Just a conversation about whether this could help your team
Contact Montse Monllau
Read me and reach me
Read me and reach me
I write and speak about influence
for innovation
I am the author of the I🖤NW methodology ―When time doesn't fit, it's time for a New way of Working. Follow my posts in Linkedin
I am an author collaborator of TECHIE TRENDS MEDIA. Read my articles here
I am writing a weekly newsletter about interpersonal communication and influence since 2023. It is called NUDO. Subscribe and read here
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