The new ways of working your teams are looking for
Start with this Workshop
This workshop is now part of the Spines for Change Fitness™: my new family of three strategic workshops for scaling companies. The Comm Strategic Spine™ is where most teams start.
What would you have given yesterday to have had this help?
When you wrote that email that mattered so much to you.
Or when you were preparing that meeting where the team didn't quite clearly understand...
You knew what you wanted to achieve, but explaining it well wasn't as simple as it seemed.
Because of resistances. You didn't know it yet, but you were going to encounter many resistances - as you later found out.
This happened to you as it is happening to most of middle managers in your organisation
Middle managers are the true operating system of change
Strategies don't execute themselves: your managers do. What they say and do every day shapes culture more than any transformation roadmap. They have all the potential, but not the practical tools to:
✗ Systematically reduce operational inefficiencies
✗ Anticipate and overcome teams’ resistance to change
✗ Communicate in an influential way
And top leads don't have time to give them the operational coaching they need.
WHAT THEY NEED An intensive hands-on workshop that gives managers a repeatable tool for strategic communication
Not generic storytelling.
Strategic messages design from your audience's point of view.
Not communication theory.
Practical work on their real cases with a tool they can apply right away.
Not superficial persuasion techniques.
Behavioral economics applied to interpersonal communication.
NEW · THE SPINES FOR CHANGE FITNESS™
Until now, my workshop portfolio had one star: the Comm Strategic Spine™ (Communication Strategic Spine). This year I've expanded it into a full family designed specifically for growing companies: the Spines for Change Fitness™
3 strategic "spines" that give structure to change:
01 · THINK Problem Framing Spine™
Identify and prioritise the real frictions, not the symptoms.
02 · PLAN Creative Planning Spine™
Turn intentions into actions: how you'll do it.
03 · COMMUNICATE Comm Strategic Spine™
Communicate with influence, earn buy-in and prevent resistance: how you'll tell it.
They are hands-on creativity workshops applied to leadership development, where managers practise on real cases from your organisation — up to 20 participants each. Run them separately or as a sequence. Most teams start with the Comm Strategic Spine™, which is the workshop described on this page.
Comm
Strategic
Spine™
WHAT MAKES THIS WORKSHOP
A LOW-RISK DECISION
✓ Just 2-5 hours of your team's time
No weeks of commitment. One focused session of practical application.
✓ Affordable investment
Test I🖤NW methodology before committing to individual LD Custom programs.
✓ Immediate applicability
Participants leave with a structured narrative for their real cases.
✓ Replicable tool
They can use the Communications Strategic Spine™ forever, for every important communication.
✓ Group learning
Up to 20 managers learning together and sharing insights.
Duration is flexible (2-5h) because I adapt the workshop to the needs and profile of the group
WHAT MANAGERS
WILL LEARN
PART 1: Critical Thinking (20 min)
Understanding resistance
What communication resistances really are
Which ones we can address vs. which are systemic
Mapping specific resistances of their audience
PART 2: The Comm Strategic Spine™ Tool (10 min)
Structure for persuasive narratives
The 7 strategic questions that guide your thinking
How to incorporate nudges and triggers from behavioral economics
The difference between generic storytelling and strategic message design
The tool participants will master:
Who and why - Audience and objective clarity
Why it makes sense - From THE audience point of view
What needs to change - The specific behavior/belief gap
What resistances to expect - Anticipating objections and fears
How to overcome them - Designing the nudges and triggers
How to organize - Operational execution
What they will see - Showmanship and influence tactics
PART 3: Creative Thinking Applied with Comm Strategic Spine™ Tool (90 min)
Work on your real case
Each participant works on their specific communication challenge
Guided practice step by step
Explanation of WHY each strategic question matters
Feedback and refinement
What each participant takes away:
📋 Draft of their persuasive narrative structured with the Comm Strategic Spine
🛠️ Replicable tool to use for all future important communications
💡 Clear methodology to anticipate resistances
🎯 Strategic thinking system to communicate with influence
They can use it immediately for:
Critical emails
Change announcements
Team meetings
Presentations to leadership
Project kickoffs
Difficult conversations
Drafting texts for landing pages, decks, memos, etc.
Be the one that decides what needs to be said: make the generative AIs work for your ideas, but you are in charge!
Think, strategize, decide, draft, and then, prompt.
Communicate as a pro without delegating your thinking to the machine.
“The feedback we received has been very positive. The tool is very useful for structuring and thinking carefully about what we want to communicate. The dynamic was very good, we had space to debate and share ideas and put it into practice.
This training was very well received, they found it practical and useful. Huge success!”
WHY THIS IS YOUR CHANCE FOR NEW WAYS OF WORKING EXPERIMENT
78% of startups with a validated product never scale successfully (McKinsey · Startup Genome Report). And 74% of those fail through premature scaling: growing before adapting the organisation. Change fitness is what puts your company on the other side of that statistic; and like any fitness, it can be trained.
Before investing in individual LDCPs... Test the I🖤NW methodology with a group workshop:
The smart approach:
Start with the Workshop → See the methodology in action
Identify your champion managers → Those who embrace it most
Invest in individual LDCPs → Deep work with high-potential contributors
Workshop (2h)
€1.800 for up to 20 people
Low commitment
Test the approach
Immediate tool
Perfect first group step(your free first step is the 35' Risk Assessment)
Mentoring LDCP
weeks commitment
Deep transformation
Complete system
Next level investment
WHO IS THIS FOR?
Perfect for teams who:
✓ Are leading transformation and tech projects
✓ Need to generate buy-in for changes in behaviour
✓ Prepare important communications regularly
✓ Want to reduce friction in implementation
✓ Need practical tools, not theoretical training
Ideal participants:
Middle managers leading teams
Project managers driving change
Technical leads communicating with stakeholders
Department heads announcing initiatives
High-potential contributors stepping into leadership
THE I🖤NW METHODOLOGY
Based on:
Behavioral Economics & Applied Psychology
Understanding how humans really make decisions and change behavior
Strategic Communication Design
Message architecture from the audience's perspective
Change Management
Facilitating behaviour change in organizations
Practical Application
Every concept immediately applied to real cases
Ideal for a “Hands off, eyes on” Managing Approach
Collaborative, human-friendly and results-oriented operating systems
Designed by Montse Monllau
Leadership Advisor with 20+ years in marketing innovation and strategic communication.
Trained in Behavioral Economics & Psychology.
Creator of proven methodologies validated by corporations like PepsiCo and MasterCard.
WHAT MAKES THIS DIFFERENT
❌ NOT generic leadership training
✅ Practical tool for your specific communication challenges
❌ NOT theoretical content
✅ 100% hands-on work on real cases
❌ NOT one-size-fits-all
✅ Each participant works on their unique situation
❌ NOT just for today
✅ Tool they'll use for years
THE COMM STRATEGIC SPINE™ IN ACTION
Real example from a workshop participant. BEFORE THE WORKSHOP:"I need my [please reader, insert your target here ;] to understand why my proposal is important and relevant for them but, How will I tell them?"
After applying the Comm Strategic Spine™ she has clarity about:
Audience empathy, for example why the specific sales team members are resistant to changing their workflow
Why it matters to them
What needs to change
Expected resistances
How to overcome
How to organize
Showmanship, how to pass a relevant message
Result and KPIs
LOGISTICS
Format Options: In-Person
Your offices or neutral space
Requires: meeting room, projector, tables for individual work
Printed materials included
Interactive online tool
Digital materials shared
What's Included:
✓ Pre-workshop consultation to prepare your team for their challenges
✓ 2-hour facilitated session with Montse Monllau (never will come any other person in my name)
✓ Communication Strategic Spine™ template
✓ Guide to strategic questions
✓ Real examples and case studies
✓ Access to digital tool
✓ Post-workshop follow-up email with resources
Optional add-ons:
30-minute individual sessions with participants (2 weeks after)
Adapted version focused on women's leadership challenges
Combined program: Workshop + individual LDCPs for selected managers
INVESTMENT
Workshop Pricing (up to 20 participants):
Standard: €1,800 (VAT not incl)
Includes: Preparation + 2-5 h session + materials + post-workshop resources
Early bird (book 90 days in advance): €1,750 (VAT not incl)
Volume discount:
Book 2 workshops → 5% discount
Book 3+ workshops → 10% discount
Why this matters for your bottom line
Behind every “communication issue” there is usually a financial consequence: a customer who churns after a confusing handover, a project that needs to be redone, a proposal that never gets sent because nobody owned the narrative.
In just 2 hours, the Comm Strategic Spine™ Workshop gives your managers a shared structure to communicate and align, so you reduce the rework, the lost retainers and the missed opportunities that silently erode your P&L.
Compare to alternatives:
Traditional training
2-3 days
€xxx per person
Generic content
No lasting tool
Comm Strategic Spine™ Workshop
2 hours
€1800 for 20 people
Applied to real individual cases
Forever replicable tool
ROI: If just ONE communication per manager becomes more effective, the workshop pays for itself.
LOOKING FOR NEW WAYS OF WORKING, SO WHY NOT START WITH THE WORKSHOP?
It's the perfect decision because:
1. Low risk, high value
Just 2 hours and a modest investment to test the I🖤NW methodology
2. See it in action
Experience how the tools work before committing to deeper programs
3. Identify your champions
See which managers embrace the approach most enthusiastically
4. Build momentum
Create buzz about new ways of working before rolling out individual programs
5. Immediate ROI
Managers apply the tool to real communications the next day
NEXT STEPS
Three ways to move forward:
OPTION 1: Book your free 35-minute Risk Assessment
We identify the frictions slowing your teams down and quantify what they cost you. If you don't want to continue afterwards, the diagnosis is yours to keep.
OPTION 2: Schedule a 15-minute exploratory call
Let's discuss your organisation's specific challenges and see if the workshop fits.
OPTION 3: See a demo
I'll show you the Comm Strategic Spine™ tool and how it works in a 20-minute session.
BOOK YOUR WORKSHOP
Ready to run the experiment?
Step 1: Choose your preferred date (I recommend booking 6–8 weeks ahead)
Step 2: Confirm number of participants (up to 20)
Step 3: Brief consultation call to customize the session
Step 4: Workshop delivery
Step 5: Decide on next steps (individual LDCPs for champions?)
CONTACT Montse Monllau
FREQUENTLY ASKED QUESTIONS
How is this different from other communication training?
This isn't training: it's a practical tool application session. Participants work on their actual communication challenges, not role-play scenarios. They leave with a structured narrative they can use immediately.
What if my managers are in different locations?
This is an on-site workshop. We can have several workshops in several places. Or we can schedule it wherever you need and whenever you will have your people together. I can travel if you cover my expenses.
Can we customize the content for our industry or purpose?
Absolutely. The pre-workshop consultation ensures examples and case studies are relevant to your sector (tech, pharma, finance, retail, etc.).
What's the ideal group size?
12-18 is optimal for interaction, but we can accommodate up to 20. Even below 8 participants, the format still holds perfectly.
Do participants need any preparation?
Just one thing: bring a real communication challenge they're currently facing. Could be an upcoming meeting, email, presentation, or change announcement.
What if we want to do multiple workshops?
Perfect. Many organizations start with one pilot workshop, then roll out to multiple teams. Volume discounts apply.
How do we measure success?
Short-term: Participant feedback and immediate application to real cases.
Medium-term: Quality of communications in following weeks (reduced resistance, better buy-in).
Long-term: Reduction in project friction and improved deadline compliance.
What happens after the workshop?
You decide the next step:
Just the workshop (standalone value)
Follow-up sessions with individual participants
Individual LDCPs for champion managers who showed most potential
Additional workshops for other teams
This workshop is part of the I🖤NW NEW WAYS OF WORKING methodologies
I🖤NW reads as I Love New Work
Because when the old ways stop fitting, it's time for new ways of working
This workshop can be the entry point to a comprehensive approach to modern leadership development:
Level 1: Spines for Change Fitness™ workshops (2–5h each)
→ Your team learns the tools: Problem Framing, Creative Planning, Comm Strategic Spines™
Level 2: Individual LDCPs or Scalability Custom Plans (6–12 weeks)
→ Champion managers get personalized development with measurable OKRs
Level 3: Organisational transformation
→ New ways of working: fewer frictions, less time lost and more comfort spread through the organisation
→ When needed, I can accompany your organisation on the journey as interim Scalability Cultural Advisor in-company
You choose how far to go. Start small. Test. Scale what works.
VALIDATED BY LEADING ORGANIZATIONS
PepsiCo - Individual LDCP Results:
62% reduction in frictions (target: 20%)
95% deadline compliance (target: 80%)
Improved team wellbeing
Mastercard - Workshop Feedback:
"Very practical and useful. Huge success!"
Aligned with MIT Recommendations:
Read "Leadership Development Is Failing Us. Here's How to Fix It"
— MIT Sloan Management Review
I🖤NW methodology addresses all 6 MIT recommendations for effective leadership development.
READY TO START THE TRANSFORMATION?
The question isn't whether your managers need better communication skills. The question is: Are you ready to give them a practical tool they can use forever?
Cost: A few thousand euros
Time: 2 hours
Risk: Minimal
Potential impact: Transformational
Let's talk for 15 minutes
No pressure. No hard sell.
Just a conversation about whether this could help your team
I work with a limited number of companies at a time, bringing my in-company support directly to their key leaders. If that sounds useful, contact me here.
Contact Montse Monllau
Read me and reach me
Read me and reach me
I write and speak about influence
for innovation
I am the author of the I🖤NW NEW WAYS OF WORKING methodology. Follow my posts in Linkedin
I write in Medium @montsemonllau
I am an author collaborator of TECHIE TRENDS MEDIA
I am writing a bi-weekly newsletter about interpersonal communication and influence since 2023. It is called NUDO: Subscribe and read here
Contact me
Shall we see if we are a good fit to work together, collaborate? Or if maybe you have a speaking or writing proposal for me. Please, get in touch.